Samsung: IA Generativa e Assistente Virtual

This film explores the idea that technology is at its best when it feels invisible. Shot across Bali using only the Galaxy Z Fold, the project showcases how AI enhances perception, from recognizing the world through the camera to seamlessly removing unwanted elements. Directed, filmed and edited entirely on the device, the film turns innovation into experience, blending creativity, movement and place into a single visual journey.

Client

Samsung

DELIVERABLES

Filmmaking Creative Direction

Year

2025

Role

Creative Direction