Venezuela: Visite Carabobo

This project set out to redefine how a place is seen by the world. For the state of Carabobo, Venezuela, we developed a complete tourism vision, combining films, photography and a new visual identity into a single narrative. More than showcasing landscapes, the work was about perception, pride and belonging. Through Pipa, we shaped a contemporary image for the region, translating culture, nature and people into a cohesive visual language. My role spanned creative direction, project management, filmmaking and editing, leading a project designed to position Carabobo as a destination with identity, presence and future.