Volvo: Luiza Xaparral

This film captures how technology integrates into everyday life through moments of presence and movement. Following Luiza Chaparral, we explore how the car becomes part of her routine, shaping experiences, pace and connection with the city. With a focus on natural gestures and real situations, the project translates design and innovation into something felt, not explained.

Client

Volvo

DELIVERABLES

Direction Creative Direction

Year

2025

Role

Creative Direction